Blueberry Pharmacy, based in Pittsburgh, PA, employs a direct to consumer pricing model to prescription medications. The transparent approach results in a staggering average patient savings of $200. Built out of frustration for the mathematical jiu-jitsu of insurance pricing and discount cards, the direct to pharmacist approach has been widely recognized as the progressive solution to providing patients with a proactive, cost-effective relationship with their Pharmacist and, in turn, Doctor. Blueberry Pharmacy’s approach strengthens the patient–provider relationship in ways that internet pharmacies and behemoth chains simply can’t.
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