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​Proply is a small, independent UK lingerie shop with its own underwear label (watch this space!). We are all about laidback lingerie for larger boobs, and specialise in ‘female gaze’ underwear. That said, we are about female empowerment and want to help all females find their most comfortable bra, no matter what your size and style.

There are so many beautiful and imaginative underwear brands out there. But it’s a crowded market out there, and it’s hard to be heard when you’re a small independent.

The Proply underwear shop showcases the best of independent brands the UK has to offer. We are always looking for new labels to add to our list, so please get in touch if you have suggestions. We especially love female-gaze styling. After all, who said underwear was all about sex?

​The Proply Team X



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