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Wildly Free Makeup Stores 4.00 - 42.00

Richmond, Va. USA

Wildly Free is on a mission to support and encourage the freedom of self-expression without limitations through uplifting people and their self-care experiences- through safe, multi-use product options and with sincere consideration of our planet and all that inhabit it.

Wildly Free works to dismantle the concept and constructs of traditional beauty “standards”, and to hold a mirror of accountability in shifting the narrative of historically exclusive marketing within the beauty space.

As a brand blended with a passion for people, and our planet, Wildly Free stirs both love and integrity into each thoughtfully made product combined with innovation, a dedication to safe ingredients, and prioritizing sustainability.

We do our best to devote our time and energy to the well-being of our planet, and all inhabitants of it. We will continue to integrate a dialogue around our values and mission to steer clear of unaligned partnerships, and to amplify the priority of our commitment to always advocate for fairness, justice, and equality!
We pledge to continue taking action for the well-being of all people and communities, which includes making all and any necessary changes in order to continue being an anti-racist, equitable, and diversely represented business. This, combined with our core values, we hold ourselves accountable to create the changes we wish to see in this wild world!

Please view our Commitment to Diversity + Inclusion statement.

Wildly Free is proudly a queer woman-owned business.


  • Genderly Multi-Balm

    This product was inspired by the transgender community. Please read the BACKSTORY on the product description page of our website. A hair-to-toe multi-balm that provides comfort, moisture, and protective healing properties. Safe for the entire family, and even pets too!

  • Wildly Free Collection

    There are many more eco-friendly, vegan, cruelty free products waiting for you on our website! Please reach out with any questions!


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