Opened in October 2017, No Half Measures is a mother and daughter run, luxury lingerie business located in Shortlands; stocking premium well-known and loved brands from France, Germany and the Netherlands. Our lingerie, sportswear, nightwear and swimwear assortments have been carefully chosen for our clients and their lifestyles. Every member of staff is a trained bra fitter with special training in maternity, nursing and all types of surgery.
Our in-store brands consist of Chantelle, Passionata, Simone Perele, Implicite, Lingadore, Panache, Anita and Louisa Bracq, which provide us with a core and seasonal lingerie selection with back sizes 30″-38″ and cup sizes C-FF. Our core colours include Black, Ivory, White, Nude and Navy, these are then supplemented with seasonal or fashion colours, for example, Daffodil, Ice Blue and Watermelon.
The German brand Anita, provides us with sports bras, swimwear, post-surgery and mastectomy bras with back sizes 30″-40″ and cup sizes C-G. Due to our established relationships with our suppliers, we are able to order additional styles, sizes and colours of our brands’ products into store; helping to provide our customers with even more choices.
Spring/Summer 2020 saw the introduction of a range of nighties from the Dutch company Pastunette. These products have high cotton content and we have selected some pretty floral and striped designs. We have a small range of satin nightwear from Lingadore.
In November 2018, No Half Measures was nominated as a finalist in Underlines Best Shop Awards for Best New Shop.
The shop is a 10 minute walk from Bromley town centre and 5 minutes walk from Shortlands railway station, therefore it is in a prime location to serve clients in Kent and Greater London. On-site parking is available at the rear of the store and nearby streets offer local parking.
To see our selections in store, call 020 8460 3555 or text 07483 304 441 to book an appointment, fill in our Contact Us form or simply pop in during opening hours to see for yourself. To help our clients we are able to open the store at additional times to suit them. If you would like to visit then please call the store 0208 460 3555 or text 07483 304 441.
We look forward to seeing you soon and helping you find your perfect bra!
No Half Measures Lingerie